Research Blog: Commercial Convections
I am doing a hair extensions commercial for the brand Bougie Babe. In a hair extensions commercial, the audience sees a lifestyle that is portrayed by the companies theme and the person in the commercial has in amazing and shiny hair extensions. When it comes to the setting of these commercials, the models are in scenes such as the process of getting the hair done, a photo shoot with a white background, and finally the scene that relates to the brand which can be a beautiful day at the beach with the hair bouncing. This is because the company wants the audience to believe they can live this life of happiness and confidence too if they buy their hair. Props for these commercials includes: blow dryers, wand curlers, freeze spray, and so on. In these commercials the models are appeared to be confident, beautiful, and having a clean fresh look. If there’s too much going on, it will take away from the hair. When it comes to the acting, the models are happy with their new ha...
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