Research Blog: Commercial Convections

I am doing a hair extensions commercial for the brand Bougie Babe. In a hair extensions commercial, the audience sees a lifestyle that is portrayed by the companies theme and the person in the commercial has in amazing and shiny hair extensions. 

• When it comes to the setting of these commercials, the models are in scenes such as the process of getting the hair done, a photo shoot with a white background, and finally the scene that relates to the brand which can be a beautiful day at the beach with the hair bouncing. This is because the company wants the audience to believe they can live this life of happiness and confidence too if they buy their hair. 
• Props for these commercials includes: blow dryers, wand curlers, freeze spray, and so on.
• In these commercials the models are appeared to be confident, beautiful, and having a clean fresh look. If there’s too much going on, it will take away from the hair. 
• When it comes to the acting, the models are happy with their new hair do and are usually can’t stop smiling or are giving a very fierce it girl look. Also, the camera focuses more on the hair so it’s dramatic such as a slow shake or curls bouncing.
• In these advertisements, it ranges from regular people to influencers and celebrities 
• For these commercials, as long as the brand does their marketing and branding right, it doesn’t matter who they have broadcasting the hair because everyone would want to buy since they successfully sold the lifestyle. Influencers have more of an impact than a celebrity for example Jayda Wayda. Influencers already have/sell the lifestyle that these brands want their customers and share every detail to their fans so they’re more connected with their followers. Getting them is better than celebrities who do things more for publicity and never share too much of their personal lives. 

Here’s the perfect example of a hair company selling a luxurious life with great hair extensions.